Fred's

In October 2011, childhood friends Jonny & Tom sat down to a bowl of noodles in Bermondsey and decided to start a bicycle company.

Visiting Uganda two months earlier, both men had been captivated by the simple yet incredibly elegant bicycles which are synonymous to much of rural East Africa. These models, based on a century-old British design, offer a combination of style, robustness and affordability not readily available in the UK. Something had to be done!